What is the primary action suggested during Bridges' Beginning Phase of Change?

In the context of Bridges' Beginning Phase of Change, the primary action emphasized is to take initiative and start the change process. This phase recognizes that while planning and waiting for additional information could take too long or stifle momentum, taking action is essential to generate progress and adapt as necessary.

Bridges’ model focuses on the psychological transitions involved during change. The Beginning Phase deals with engaging stakeholders and setting the stage for change rather than getting bogged down in extensive planning or evaluation. By encouraging leaders to simply start, they can gather real-time feedback and develop a deeper understanding of the change dynamics at play. This approach fosters a culture of adaptability and responsiveness, allowing for course corrections based on immediate experiences and observations.

Thus, initiating action aligns well with the goal of facilitating change by involving everyone in a practical manner, which is crucial for success in organizational transformations.